Intimacy After 40: How to Reignite Comfort and Confidence

For many women, life after 40 brings empowerment, experience, and a clearer sense of self. But it can also come with a set of changes that don’t get talked about enough—especially when it comes to intimacy.

If you’ve found yourself experiencing vaginal dryness, decreased sensation, discomfort during intimacy, or a general shift in your relationship with your body, you’re not alone. These changes are incredibly common during perimenopause and menopause, yet so many women suffer in silence, believing it’s just something they have to "deal with."

We’re here to tell you the truth: You don’t have to live with discomfort. And you're not the only one.

At Market Mall Dermatology, we believe in normalizing conversations around feminine wellness and providing real solutions that don’t require surgery, hormones, or downtime. One of our most effective treatments for intimate wellness? Plus 90.

Understanding the Changes: What Happens to Intimacy After 40

Your 40s and 50s are a time of transition—physically, emotionally, and hormonally. As your estrogen levels begin to decline, your body naturally responds in ways that might feel unfamiliar or frustrating, especially when it comes to intimacy.

Some of the most common changes women experience during perimenopause and menopause include:

• Vaginal dryness or irritation

• Pain or discomfort during intercourse

• A feeling of “looseness” or decreased tone

• Loss of sensation or arousal

• Increased urinary urgency or leakage

While these symptoms are normal from a hormonal standpoint, they don’t have to be accepted as your “new normal.” You deserve to feel confident and connected in your body—at every stage of life.

Why We Don’t Talk About It Enough

There’s a lot of shame and silence around this topic. Women are often taught to prioritize everyone else’s needs, and when intimate changes arise, they’re either embarrassed to bring it up or told it's just “part of aging.”

But ignoring these symptoms doesn’t make them go away—it just impacts your comfort, your self-esteem, and sometimes your relationships. The good news? You’re not alone, and more importantly, you have options.

Reclaiming Intimacy with Plus 90

Enter: Plus 90—a non-surgical, non-hormonal treatment designed to rejuvenate vaginal tissue and improve your overall intimate health.

What is Plus 90?

Plus 90 is a radiofrequency-based treatment that gently delivers controlled heat to internal and external vaginal tissues. This stimulates collagen production, improves blood flow, and promotes tissue regeneration—all without hormones, incisions, or recovery time.

What Can It Help With?

Women who have completed a Plus 90 series have reported improvement in:

• Vaginal tightness and tone

• Moisture and natural lubrication

• Sensation and intimacy comfort

• Mild urinary leakage

• Confidence and overall well-being

This isn’t just about aesthetics—it’s about function, health, and how you feel in your own skin.

Why Choose Plus 90 Over Other Options?

Many treatments on the market involve hormone therapy or invasive procedures that come with risks, downtime, or potential side effects. Plus 90 offers a safe, non-hormonal alternative that works with your body’s natural processes to restore healthy function.

Other benefits include:

• Comfortable, in-clinic treatment

• Minimal to no discomfort during the session

• No downtime—return to daily life right away

• Builds results over time with long-lasting improvements

And unlike temporary fixes like lubricants or medications, Plus 90 addresses the root cause by restoring tissue health and function.

What to Expect During a Plus 90 Treatment

If the idea of an intimate treatment makes you nervous, you’re not alone. But we’re here to make you feel safe, seen, and supported every step of the way.

During your appointment, your provider will walk you through the process and answer all your questions. The treatment itself involves the application of a specially designed wand that delivers gentle heat to the treatment area.

Many clients describe the sensation as a warm, soothing feeling with minimal discomfort. The entire session takes about 30–45 minutes, and you can go right back to your daily routine afterward.

Who is Plus 90 For?

Plus 90 is ideal for women who:

• Are navigating perimenopause or menopause

• Have experienced vaginal changes post-childbirth

• Prefer a non-hormonal, non-surgical solution

• Want to improve intimacy, moisture, and pelvic health

• Are ready to prioritize their well-being

Whether you're feeling disconnected from your body or just want to feel more like yourself again, Plus 90 offers a safe, proven path back to comfort and confidence.

Ready to Reignite Confidence After 40?

Let’s drop the shame, skip the discomfort, and start having real conversations about what your body needs.

At Market Mall Dermatology, we’re proud to support women through every stage of life with advanced, compassionate care that puts you first.

Our Current Feminine Health Package:

3 Plus 90 treatments available now

Combine with our Emsella pelvic floor package for a full-body, inside-out reset

Book Your Consultation Today

Calgary’s trusted clinic for advanced skin and wellness treatments

587.779.9999

Want to dive deeper into the differences between Emsella and Plus 90?

Read our full blog here: Feminine Wellness Without Surgery: Your Guide to Emsella & Plus 90